The clothing and apparel industry just like any other is ruled by different brands depending upon their geographic location and/or the target audience. However, their market share and brand value change from time to time. Most of the top brands ruling the industry are high-end catering to the higher income class due to their extremely higher prices that aren’t affordable for the masses. Despite targeting a limited number of consumers associated with the most exclusive class across the world, they still manage to keep their profits and valuations at optimal levels. This is mainly because they manage to keep their costs lower while ensuring higher profit margins through exceptionally high prices. The reason they can manage to pull off this strategy successfully is their brand image and popularity through which they have become a status symbol in most societies.
Based on our research, here are the top 10 clothing and apparel brands with respect to their brand valuation for the year 2021:
1) Nike, Inc.
Nike, Inc. – a world-renowned sports brand has topped the charts with a whopping brand value of $34.8 billion (approximately). It is an American brand that offers world-class footwear and apparel along with equipment and accessories for more than 5 decades. Incorporation with more than 76,000 employees is currently considered as the world’s largest sports & athletic shoes supplier.
2) Gucci
Gucci – An Italian luxury brand is in the second spot with an approximate brand value of $17.6 Billion. The Florence-based brand was founded 100 years ago and has more than 17,000 employees working across more than 450 stores all over the world.
3) Adidas
Adidas is a German-based brand founded almost a century ago that is famous for designing and manufacturing sports footwear and clothing. With an estimated brand value of $16.48 billion, it is currently standing in the third spot. The famous brand “Reebok” is also one of its subsidiaries.
4) Louis Vuitton
Louis Vuitton with a marginal difference has bagged the fourth position in the list with an estimated brand value of $16.47 billion. Founded in 1854, this French brand has become a worldwide sensation and is now famously known by its short-form – LV. It offers a wide variety of luxury items such as leather goods, watches, shoes, bags, clothes, etc. With over 19,000 employees they are currently operating in more than 50 countries around the world with 400 plus stores.
5) Cartier
Cartier is a French brand that was founded in 1847 and is famous for its luxury watches and jewelry. With more than 200 stores it has its presence in 125 countries worldwide. It holds the fifth position with an approximate brand value of $15 billion.
6) Zara
Zara is a Spanish retail brand founded almost 5 decades ago offering a wide range of products including clothing, shoes, perfumes, and accessories, etc. The brand is a pro in fast fashion and is considered the world’s largest retailer in the apparel category. With an estimated brand value of $14.6 billion, it is currently standing at the sixth position.
7) H & M
H&M is a Swedish-based brand that offers clothing for both genders of all age groups. With a presence in more than 70 countries, it has approximately 5,000 stores operating under different brand names and is considered the second-largest retailer for clothes in the world after Zara. With an approximate brand value of $13.8 billion, it holds the seventh position in the list.
8) Chanel
The French are back with another famous brand – Chanel that is known for its luxurious fashion wears and elegant fragrances. Founded more than a century ago in 1909, the brand has more than 20,000 employees and is operating in more than 300 locations. With an approximate brand value of $13.7 billion, it is standing at eighth position.
9) Uniqlo
Uniqlo is a Japanese brand designing, manufacturing, and retailing in casual wear. Founded in 1949 and headquartered in Tokyo, Japan has an employee base of more than 30,000 and has its operations all over the world in countries like the US, UK, Australia, China, India, and many other countries across all continents. With an approximate brand value of $12.8 billion, it stands at number 9.
10) Hermès
Hermès is in the tenth position with a brand value of $11.9 billion approximately. Founded in 1837, it is a luxury French brand that deals in a wide variety of products such as leather goods, furniture, jewelry, perfumes, and watches along with a clothing line.
0 comments: