Fashions are generally associated with different eras. We can all relate bell-bottoms to the 1970s while picturing images of celebrities and our parents in those old photographs with bell-bottoms & long collared fitted shirts.
However, we can see that all trends and fashions in clothing and shoes have a lifecycle through which they live through just like any product or brand. In the initial stages, any new trend or fashion is launched through celebrities via different media platforms such as television shows, dramas, advertisements, and movies, etc. This helps inspire the early fashion adopters for the fashion to gain some acceptance.
Most of these early adopters as well as the celebs always know the right way to carry an outfit. Hence, the masses get attracted and are forced to adopt the new trend. Once the fashion is widely accepted and adopted by the masses, it reaches its saturation point just like any other product or brand. During this time, a lot of renowned brands and designers are working towards coming up with something new to launch at the right i.e., when the existing trend is dipping through a steep slope from the point of saturation towards the point where it becomes history.
Moreover, during a fashion’s lifecycle, these designers and famous brands keep bringing in changes to the existing fashion to prolong its life in the market. The journey from baggy pants to skinny fits wasn’t a step shift but rather a gradual shift by slowly shrinking the fit.
Hence, we can say that fashions are indeed short-lived and soon after their popularity become history or classics, or the era. But are they re-lived?
If we look upon the last few decades, we’d often see fashions and trends from the past being reintroduced after a few decades. Let’s take the example of double-breast blazers which were famous in the 70s & the 80s were forgotten for years. While everyone around the world believed they would only look trendy in a single-breasted slim fit suit which was already quite mainstream by then, the fashion creators came with a classic dose of double breast blazers that made the world and especially the men look more dapper. However, this time those were short and slim fit to maintain the modern trends & fashions. This helped the creators and the brands to gain quick acceptance from the masses and in no time the double-breasts were mainstream again just like they were decades ago.
Puffer jackets were widely worn until the late 90s & early 2000s. However, they were replaced by baseball-inspired bomber jackets and were adopted by people from all over the world. Most of the bombers weren’t even warm enough to protect from the cold winters but were still chosen by the youngsters just to look trendy. Though, the quicker they became mainstream, the shorter their lifecycle was and soon the puffers were back in fashion. They were warmer than the bombers and this time designed fitter and shorter.
For the youth, the early 2000s were all about baggy ripped jeans and sneakers. Converse wasn’t a brand anymore as most people would call sneakers “converse” instead. Times changed and people started shifting to newer casuals such as Yeezy. Until most recently, the sneakers were back in fashion and are being seen everywhere again.
With the baggy jeans gaining popularity, boys were seen wearing pants lower than their waistline. The trend continued for several years and became so famous that some people replicated this trend in formal dressing too. Suddenly, we started watching celebs wearing their pants at the waistline. Though it was the normal way of wearing pants, yet looked a bit awkward in the beginning. However, with time it gained its due acceptance and is now the latest fashion.
Therefore, we can conclude that fashions although having a life set partly by the fashion creators, may it be the famous brands or the designers and partly by the consumer, however, some are re-launched and re-lived in the future.
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